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MIXIFY

PROBLEM
Music festivals draw crowds, but the diversity within those crowds is limited. Due to the similarities between genres at each festival, the fan base can be very similar. In addition, fans have no say in which music acts are selected to play at these festivals, therefore the lineups can prove to be disappointing. 

SOLUTION
Mixify is a music festival where performers are chosen based on a list of the top listened to Spotify artists; that list is then voted on by Spotify Premium members. Each music genre is represented at the festival, therefore promoting the ultimate inclusion. 

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The Mixify logo is the form of the Spotify logo, rotated and turned into an M.

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HOW VOTING WORKS:

Spotify listeners will be able to vote on eligible artists through the Spotify app on the musician's profile.

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WEBSITE:

LINEUP POSTER:

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PROMOTION:

Each festival will have it's own unique mash-up of two artists that don't typically perform together,
creating a once in a lifetime musical experience.

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FESTIVAL DESIGN:

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Wristbands come with a built in flashlight for when it's dark at the festival.

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The festival app features an interactive map where you can find your friends.