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SOFI TUKKER SHIRT
Grammy nominated musical duo Sofi Tukker started live-streaming DJ sets every day when quarantine restrictions began on March 12, 2020. One year later, to celebrate 365 days straight of streaming, they announced a t-shirt competition to the thousands of viewers tuning in. These listeners, nicknamed the Freak Fam, would find out the surprise winners during the anniversary stream.
THOUGHT PROCESS:

CHEETAH
(Their favorite animal)
+

FREAK FAM
(Their fan base)
+

MUSIC
(Their passion)
DESIGN SUBMISSION:



MOMENT OF TRUTH:
AFTER COLOR ADJUSTMENTS:





FREAK FAM LEEAH TEE:
LEEAH'S FREAK FAM HOLIDAY CARD:


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